Wireless Power Transfer for Electric Roadways Market Report 2025: In-Depth Analysis of Growth Drivers, Technology Innovations, and Global Forecasts. Explore Key Trends, Regional Insights, and Strategic Opportunities Shaping the Industry.

• Executive Summary & Market Overview
• Key Technology Trends in Wireless Power Transfer for Electric Roadways
• Competitive Landscape and Leading Players
• Market Growth Forecasts and Revenue Projections (2025–2030)
• Regional Analysis: North America, Europe, Asia-Pacific, and Rest of World
• Challenges, Risks, and Barriers to Adoption
• Opportunities and Strategic Recommendations
• Future Outlook: Emerging Applications and Long-Term Impact
• Sources & References

Executive Summary & Market Overview

Wireless Power Transfer (WPT) for electric roadways represents a transformative advancement in sustainable transportation infrastructure. This technology enables electric vehicles (EVs) to charge dynamically while in motion, using embedded transmitters in road surfaces that transfer energy wirelessly to receivers installed in vehicles. The global market for wireless power transfer for electric roadways is poised for significant growth in 2025, driven by increasing EV adoption, government decarbonization mandates, and the need for extended driving ranges without frequent stationary charging.

According to IDTechEx, the wireless charging market for EVs—including dynamic charging solutions—is expected to surpass $2.5 billion by 2025, with a compound annual growth rate (CAGR) exceeding 30%. Key pilot projects in countries such as Sweden, Germany, South Korea, and the United States are demonstrating the feasibility and scalability of electric roadways. For instance, Sweden’s eRoadArlanda and Germany’s ElectReon projects have shown that dynamic wireless charging can reduce battery size requirements and increase operational efficiency for commercial fleets and public transport.

Government initiatives are accelerating market development. The European Union’s “Fit for 55” package and the U.S. Bipartisan Infrastructure Law both allocate substantial funding for smart road infrastructure, including wireless charging corridors. International Energy Agency (IEA) data indicates that over 14 million EVs were sold globally in 2023, and this figure is projected to rise sharply through 2025, further underscoring the need for innovative charging solutions.

• Market Drivers: Rising EV penetration, urban air quality targets, and the push for seamless charging experiences.
• Challenges: High initial infrastructure costs, interoperability standards, and the need for robust regulatory frameworks.
• Key Players: ElectReon, Qualcomm (Halo), WiTricity, and Bombardier are leading technology providers, while automotive OEMs and governments are critical stakeholders.

In summary, 2025 marks a pivotal year for wireless power transfer in electric roadways, with commercial deployments expected to expand beyond pilot phases. The convergence of supportive policy, technological maturity, and surging EV demand positions this market segment for robust growth and long-term impact on the future of mobility.

Key Technology Trends in Wireless Power Transfer for Electric Roadways

Wireless Power Transfer (WPT) for electric roadways is rapidly evolving, driven by the need to extend electric vehicle (EV) range, reduce battery size, and enable seamless charging during transit. As of 2025, several key technology trends are shaping the development and deployment of WPT systems for electric roadways:

• Dynamic Wireless Charging: The shift from static to dynamic wireless charging is a major trend. Dynamic systems allow EVs to charge while in motion, significantly reducing range anxiety and the need for large onboard batteries. Pilot projects in Europe and Asia, such as those led by ENEA and KAIST, are demonstrating the feasibility of this technology on public roads.
• Standardization and Interoperability: Industry stakeholders are increasingly focused on developing global standards for WPT systems. Organizations like the IEEE and SAE International are working on protocols to ensure interoperability between different vehicle models and roadway infrastructure, which is critical for large-scale adoption.
• High-Efficiency Power Electronics: Advances in power electronics, particularly the adoption of silicon carbide (SiC) and gallium nitride (GaN) semiconductors, are improving the efficiency and reducing the size of WPT systems. These materials enable higher frequency operation, which translates to more compact coils and reduced energy losses, as highlighted in recent research by Infineon Technologies.
• Modular and Scalable Infrastructure: Roadway-embedded WPT systems are being designed with modularity in mind, allowing for phased deployment and easier maintenance. Companies like Electreon are pioneering modular coil segments that can be installed in targeted high-traffic corridors and expanded as demand grows.
• Integration with Smart Grids: WPT for electric roadways is increasingly being integrated with smart grid technologies. This enables real-time energy management, dynamic pricing, and load balancing, as demonstrated in pilot programs by Siemens and ABB.

These trends indicate a maturing ecosystem for wireless power transfer in electric roadways, with a focus on efficiency, scalability, and interoperability. As pilot projects transition to commercial deployments, the market is expected to see accelerated growth and broader adoption through 2025 and beyond.

Competitive Landscape and Leading Players

The competitive landscape for wireless power transfer (WPT) in electric roadways is rapidly evolving, driven by increasing investments in sustainable transportation infrastructure and the global push toward electrification. As of 2025, the market is characterized by a mix of established technology conglomerates, specialized startups, and collaborative public-private initiatives, each vying for leadership in this transformative sector.

Key players in the WPT for electric roadways market include Qualcomm (through its Halo technology, now licensed to WiTricity), Bombardier (with its PRIMOVE system), and Electreon, an Israeli company specializing in dynamic wireless charging solutions. Siemens and Alstom are also notable, leveraging their expertise in electrified transport and infrastructure to develop scalable WPT solutions for roadways.

Electreon has emerged as a frontrunner, with successful pilot projects in Sweden, Germany, and Israel, demonstrating the viability of dynamic wireless charging for buses and commercial vehicles. The company’s partnerships with government agencies and automotive OEMs have positioned it as a key innovator in the space. Similarly, WiTricity, after acquiring Qualcomm Halo’s intellectual property, has focused on standardizing wireless charging technology and collaborating with automakers to integrate WPT into electric vehicles, although its primary focus remains on stationary charging.

Bombardier’s PRIMOVE system, initially developed for trams and buses, has been adapted for road applications, with pilot installations in Germany and Belgium. Siemens and Alstom are leveraging their global reach and R&D capabilities to develop integrated WPT solutions, often in collaboration with municipalities and transport authorities.

• Electreon: Leading dynamic wireless charging pilots and commercial deployments.
• WiTricity: Focused on technology licensing and standardization.
• Bombardier: PRIMOVE system for buses and road vehicles.
• Siemens and Alstom: Infrastructure integration and large-scale projects.

The competitive landscape is further shaped by government-backed initiatives in Europe, Asia, and North America, which are accelerating pilot projects and standardization efforts. As the market matures, strategic partnerships, intellectual property portfolios, and the ability to scale pilot projects into commercial deployments will be critical differentiators among leading players.

Market Growth Forecasts and Revenue Projections (2025–2030)

The wireless power transfer (WPT) market for electric roadways is poised for significant growth in 2025, driven by increasing investments in smart infrastructure, government initiatives for sustainable transportation, and advancements in dynamic wireless charging technologies. According to projections by IDTechEx, the global wireless charging market for electric vehicles (EVs), which includes dynamic charging for roadways, is expected to surpass $2.5 billion in annual revenue by 2025, with a compound annual growth rate (CAGR) exceeding 30% from 2023 onwards.

Europe and Asia-Pacific are anticipated to lead the market in 2025, propelled by large-scale pilot projects and supportive regulatory frameworks. For instance, Sweden’s eRoadArlanda and Germany’s ElectReon projects are setting benchmarks for commercial deployment, with both countries planning to expand their electrified roadway networks in 2025. The European Commission’s “Fit for 55” package is also accelerating adoption by mandating infrastructure upgrades for zero-emission mobility (European Commission).

In the Asia-Pacific region, South Korea and China are investing heavily in WPT-enabled roadways. South Korea’s OLEV (Online Electric Vehicle) technology is expected to see expanded deployment in urban bus routes and logistics corridors in 2025, supported by government funding and public-private partnerships (KOTRA).

North America is also witnessing momentum, with the U.S. Department of Energy funding demonstration projects in states like Michigan and Indiana. These initiatives are projected to contribute to a North American market value of over $400 million in 2025, as per MarketsandMarkets.

• Key revenue drivers in 2025 include the deployment of WPT infrastructure in urban transit, logistics, and highway corridors.
• OEM partnerships and technology licensing agreements are expected to accelerate commercialization and revenue streams.
• Government incentives and carbon reduction mandates will further stimulate market growth and investment.

Overall, 2025 is set to be a pivotal year for the wireless power transfer for electric roadways market, with robust revenue growth and expanding pilot-to-commercial transitions across major global regions.

Regional Analysis: North America, Europe, Asia-Pacific, and Rest of World

The regional landscape for wireless power transfer (WPT) in electric roadways is evolving rapidly, with distinct trends and adoption rates across North America, Europe, Asia-Pacific, and the Rest of the World. In 2025, these regions are at varying stages of deployment, shaped by government initiatives, infrastructure readiness, and automotive industry collaboration.

• North America: The United States and Canada are witnessing increased pilot projects and public-private partnerships to test dynamic wireless charging on highways. States like Michigan and Indiana have launched demonstration corridors, supported by funding from the U.S. Department of Energy and state transportation agencies. The focus is on integrating WPT with smart road infrastructure and aligning with federal electrification goals. However, large-scale commercial deployment remains in early stages due to high capital costs and regulatory hurdles.
• Europe: Europe leads in policy-driven adoption, with the European Union’s Green Deal and Fit for 55 package accelerating investment in sustainable transport infrastructure. Countries such as Sweden, Germany, and Italy have operational testbeds and are moving toward commercial pilots. The European Commission supports cross-border projects, and automotive OEMs are collaborating with technology providers to standardize WPT systems. The region benefits from cohesive regulatory frameworks and strong public support for decarbonization.
• Asia-Pacific: Asia-Pacific is characterized by rapid urbanization and government-led smart city initiatives. South Korea and China are at the forefront, with South Korea’s Korea Automotive Technology Institute and China’s China Automotive Engineering Research Institute spearheading large-scale pilots. Japan is also investing in WPT for public transport and logistics. The region’s focus is on integrating WPT with mass transit and logistics corridors, supported by robust manufacturing ecosystems.
• Rest of World: Adoption in Latin America, the Middle East, and Africa is nascent, with limited pilot projects primarily in urban centers. Efforts are often supported by international development agencies and technology transfer from leading regions. The main barriers include limited funding, lack of regulatory frameworks, and competing infrastructure priorities.

Overall, Europe and Asia-Pacific are expected to lead the global market for wireless power transfer in electric roadways in 2025, driven by strong policy support, technological innovation, and public-private collaboration. North America is progressing through pilot phases, while the Rest of the World is in the early stages of exploration and adoption.

Challenges, Risks, and Barriers to Adoption

The adoption of wireless power transfer (WPT) for electric roadways faces several significant challenges, risks, and barriers that could impede widespread deployment by 2025. One of the primary technical challenges is achieving efficient energy transfer at highway speeds and over varying vehicle types. Current WPT systems, such as dynamic inductive charging, require precise alignment between road-embedded coils and vehicle receivers, which can be difficult to maintain in real-world driving conditions. Efficiency losses due to misalignment, weather conditions, and road surface degradation remain unresolved issues, as highlighted by International Energy Agency analyses.

Infrastructure costs represent another major barrier. Retrofitting existing roadways with embedded WPT technology involves substantial capital investment, not only for the installation of charging coils but also for upgrading grid connections and ensuring robust system maintenance. According to IDTechEx, the cost per kilometer for dynamic wireless charging infrastructure can be several times higher than that of conventional charging stations, raising concerns about economic viability, especially in regions with limited public funding.

Standardization and interoperability pose additional risks. The lack of universally accepted technical standards for WPT systems could lead to fragmented markets and compatibility issues between vehicles and infrastructure. Efforts by organizations such as the SAE International to develop standards are ongoing, but the pace of harmonization may lag behind technological advancements and market needs.

Safety and electromagnetic interference (EMI) are also critical concerns. High-power wireless energy transfer can generate electromagnetic fields that may interfere with vehicle electronics, medical devices, or nearby communication systems. Regulatory bodies, including the Federal Communications Commission, are still evaluating appropriate exposure limits and mitigation strategies, which could delay permitting and deployment.

Finally, public acceptance and policy support remain uncertain. The novelty of WPT for roadways means that stakeholders—ranging from government agencies to consumers—may be hesitant to invest in or adopt the technology without clear evidence of reliability, safety, and cost-effectiveness. Pilot projects, such as those documented by ENEA in Italy and Siemens in Germany, are crucial for demonstrating feasibility, but scaling these initiatives to national or international levels will require overcoming entrenched regulatory, financial, and technical barriers.

Opportunities and Strategic Recommendations

The wireless power transfer (WPT) market for electric roadways is poised for significant growth in 2025, driven by increasing investments in sustainable transportation infrastructure and the global push toward decarbonization. As governments and private stakeholders seek to accelerate electric vehicle (EV) adoption, dynamic wireless charging—where vehicles receive power while in motion—emerges as a transformative solution to range anxiety and charging bottlenecks.

Opportunities:

• Government Initiatives and Funding: Substantial public funding is being allocated to pilot and scale WPT-enabled roadways. For example, the European Union’s Horizon Europe program and the U.S. Department of Energy are supporting demonstration projects and research into dynamic charging technologies, creating fertile ground for technology providers and infrastructure developers (European Commission, U.S. Department of Energy).
• Urban and Freight Corridors: Urban centers and high-traffic freight corridors present immediate opportunities for deployment, as these areas face acute air quality challenges and require high vehicle utilization. Integrating WPT into bus lanes, taxi routes, and logistics hubs can maximize return on investment and demonstrate real-world benefits (International Energy Agency).
• Partnerships and Ecosystem Development: Collaborations between automakers, technology firms, and infrastructure operators are accelerating standardization and interoperability. Companies like Qualcomm and Siemens are actively piloting WPT systems with public agencies, paving the way for commercial rollouts.
• Aftermarket and Retrofitting: There is a growing market for retrofitting existing roadways and vehicles with WPT capabilities, especially in regions with established EV fleets. This creates opportunities for component suppliers and service providers to offer modular, scalable solutions.

Strategic Recommendations:

• Focus on High-Impact Use Cases: Target deployments in public transit, logistics, and shared mobility sectors, where vehicle downtime and charging logistics are critical pain points.
• Leverage Public-Private Partnerships: Engage with government agencies to secure funding, streamline permitting, and align with broader smart city initiatives.
• Invest in Standardization: Participate in industry consortia to drive interoperability standards, reducing market fragmentation and accelerating adoption (IEEE).
• Prioritize Data and Performance Analytics: Develop robust monitoring and analytics platforms to demonstrate energy efficiency, cost savings, and environmental benefits, supporting business case development for future projects.

Future Outlook: Emerging Applications and Long-Term Impact

The future outlook for wireless power transfer (WPT) in electric roadways is marked by rapid technological advancements, expanding pilot projects, and growing policy support, all of which are expected to accelerate adoption and reshape transportation infrastructure by 2025 and beyond. Emerging applications are moving beyond static charging at designated stops to dynamic wireless charging, where electric vehicles (EVs) receive power while in motion, significantly reducing range anxiety and battery size requirements.

Key pilot projects in Europe and Asia are demonstrating the feasibility and scalability of dynamic wireless charging. For instance, Sweden’s eRoadArlanda and Italy’s Arena del Futuro have successfully tested inductive charging embedded in roadways, enabling trucks and buses to operate with smaller batteries and less downtime for charging. These projects are influencing policy frameworks and investment decisions, with the European Union’s “Fit for 55” package explicitly supporting the integration of WPT in trans-European transport networks (European Commission).

In the United States, the Department of Energy and the Department of Transportation are funding research and demonstration projects, such as the Indiana Department of Transportation’s partnership with Purdue University to develop a concrete roadway capable of wireless charging (U.S. Department of Energy). These initiatives are expected to inform national standards and accelerate commercialization by 2025.

Looking ahead, the long-term impact of WPT for electric roadways extends beyond passenger vehicles. Heavy-duty freight, public transit, and autonomous vehicle fleets stand to benefit from continuous charging, which could lower operational costs, reduce emissions, and enable new business models such as “charging-as-a-service.” The integration of WPT with smart grids and renewable energy sources is also anticipated, allowing for real-time energy management and grid balancing (International Energy Agency).

• By 2025, market analysts project that the global wireless charging for electric vehicles market will surpass $1.5 billion, with a compound annual growth rate (CAGR) exceeding 20% (MarketsandMarkets).
• Standardization efforts by organizations such as the SAE International and ISO are expected to facilitate interoperability and mass adoption.

In summary, the convergence of technological innovation, supportive policy, and industry collaboration is positioning wireless power transfer for electric roadways as a transformative force in sustainable mobility, with significant implications for urban planning, energy systems, and the global automotive market by 2025 and in the decades to follow.

Sources & References

• IDTechEx
• International Energy Agency (IEA)
• ElectReon
• Qualcomm
• WiTricity
• Bombardier
• ENEA
• KAIST
• IEEE
• Infineon Technologies
• Siemens
• ABB
• Alstom
• European Commission
• KOTRA
• MarketsandMarkets
• ISO