In the realm of global tourism, certain cities consistently stand out as premier destinations. According to the latest report from Euromonitor International, Paris has once again claimed the title of the world’s best city to visit. This conclusion is based on an extensive analysis of 55 different metrics spanning six categories: economic and business performance, tourism performance, tourism infrastructure, tourism policy and attractiveness, health and safety, and sustainability.

Dubai, a city renowned for its luxurious lifestyle and architectural marvels, secured the second spot on the list. Madrid, Spain’s vibrant capital, came in third, while Tokyo, Japan’s bustling metropolis, made its debut in the top four.

Tokyo’s rise in the rankings is attributed to significant improvements in its tourism infrastructure. Additionally, the depreciation of Japan’s currency, the yen, by approximately 14% against the U.S. dollar this year, has made the city an attractive destination for tourists seeking high-quality experiences at lower costs.

While developed markets continue to dominate the rankings, it’s clear that cities around the world are making significant strides in enhancing their appeal to international tourists.

Frequently Asked Questions
1. What is Euromonitor International?
Euromonitor International is a leading provider of global business intelligence and strategic market analysis. They conduct extensive research across various sectors, including tourism, to provide valuable insights into market trends and forecasts.
2. How does Euromonitor rank cities?
Euromonitor ranks cities based on 55 metrics across six categories: economic and business performance, tourism performance, tourism infrastructure, tourism policy and attractiveness, health and safety, and sustainability.
3. Why has Tokyo risen in the rankings?
Tokyo’s rise in the rankings is attributed to significant improvements in its tourism infrastructure. Additionally, the depreciation of Japan’s currency, the yen, against the U.S. dollar has made the city more affordable for international tourists.
4. What are the top four cities to visit according to Euromonitor?
The top four cities to visit according to Euromonitor’s latest report are Paris, Dubai, Madrid, and Tokyo.

Glossary of Terms
Euromonitor International: A global market research company that provides strategic intelligence on industries, economies, and consumers worldwide.
Tourism Infrastructure: The basic physical and organizational structures needed for the operation of a tourism area or sector, including transportation, accommodations, attractions, and amenities.
Tourism Policy and Attractiveness: The strategies and regulations implemented by a city or country to attract tourists, as well as the inherent appeal of the destination’s culture, history, natural beauty, and other unique features.
Sustainability: In the context of tourism, sustainability refers to the practice of managing tourism development in a manner that allows for the fulfillment of current tourist and host community needs, while preserving and enhancing opportunities for the future. It is about balancing the needs of tourists, the environment, and host communities.